As part of my role at Shoofra's Creative Studio, I was involved in every stage of campaign production,
from concept development and visual language creation to production and art direction. I worked closely
with the team to ensure that each campaign was visually compelling, aligned with the brand’s identity,
and effectively communicated the desired message.
from concept development and visual language creation to production and art direction. I worked closely
with the team to ensure that each campaign was visually compelling, aligned with the brand’s identity,
and effectively communicated the desired message.
New Season - Summer 2024 - Good Day Sunshine
Video photography and editing by On Halpern. Still photography by Daniel Jackont. Art by Shachar Kassorla.
Styling by Alex Gidron. Makeup and hair by Gali Keren. Starring various shoofra employees and friends.
Styling by Alex Gidron. Makeup and hair by Gali Keren. Starring various shoofra employees and friends.
New Season - Winter 2022 - Business Unusual
Video photography by Roman Portski. Still photography by Shalev Ariel. Styling by Shai Ben-Zvi and Aleksandra Zeltser.
Make up and hair by Noor Bavly. Starring: Ahinoam Baer, David Warren Parker, Batia Kolton, Natali Gruds and Tom Livni.
Make up and hair by Noor Bavly. Starring: Ahinoam Baer, David Warren Parker, Batia Kolton, Natali Gruds and Tom Livni.
New Season - Summer 2021 - A Breath of Fresh Air
Photography by Amit Ofek. Styling by Hadar Tene. Starring Nurit Hofesh.
